brianrwagner-ai-marketing-skills

内容来源：README.md（说明文档） · 原始地址 · 查看安装指南

原始内容

# AI Marketing Skills for Claude Code

**Marketing frameworks that Claude Code actually executes.**

Not guides. Not courses. *Skills* — packaged expertise your AI coding agent loads and follows.

[![License: MIT](https://img.shields.io/badge/License-MIT-blue.svg)](https://opensource.org/licenses/MIT)
[![Skills](https://img.shields.io/badge/Skills-23%20Free%20%2B%2010%20Pro-green.svg)](#available-skills)
[![Claude Code](https://img.shields.io/badge/Claude%20Code-Native-blueviolet.svg)](#installation)
[![Also Works](https://img.shields.io/badge/Also%20Works-OpenClaw%20%7C%20Copilot%20%7C%20Cursor-gray.svg)](#compatibility)
[![Updated](https://img.shields.io/badge/Updated-Mar%2014%202026-brightgreen.svg)](./CHANGELOG.md)

> **March 2026 — v3.1:** All 19 free skills now support `quick|standard|deep` execution modes. Get fast answers or deep audits from the same skill — no extra prompting. [See what changed →](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/CHANGELOG.md)

---

## What Are Agent Skills?

Agent Skills are an [open standard](https://agentskills.ai) for packaging expertise as instructions that AI agents can follow.

**Traditional content:** You read it → You apply it → You forget half of it.

**Agent Skills:** Your agent reads it → Your agent applies it → Every time. Perfectly.

Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.

---

## Quick Install (Claude Code)

```bash
# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git

# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/
```

That's it. Claude Code will now automatically use these skills when you mention related topics.

---

## Available Skills

### Strategy & Positioning

#### 🎯 Positioning Basics
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

**Use when:** "Help me with positioning", "Who is this for?", "What makes us different?"

→ [positioning-basics/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/positioning-basics/SKILL.md)

---

#### 🔍 AI Discoverability Audit
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

**Use when:** "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

→ [ai-discoverability-audit/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/ai-discoverability-audit/SKILL.md)

---

#### 📚 Marketing Principles
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

**Use when:** "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

→ [marketing-principles/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/marketing-principles/SKILL.md)

---

### Content & Authority

#### 💼 LinkedIn Authority Builder
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

**Use when:** "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

→ [linkedin-authority-builder/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/linkedin-authority-builder/SKILL.md)

---

#### 💡 Content Idea Generator
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

**Use when:** "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

→ [content-idea-generator/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/content-idea-generator/SKILL.md)

---

#### 🎙️ Voice Extractor
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

**Use when:** "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

→ [voice-extractor/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/voice-extractor/SKILL.md) | [$9 premium version on Claw Mart →](https://www.shopclawmart.com/listings/voice-extractor-f1578cb8)

---

#### 🧹 De-AI-ify
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.

**Use when:** "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"

→ [de-ai-ify/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/de-ai-ify/SKILL.md)

---

#### 📱 Social Card Generator
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

**Use when:** "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

→ [social-card-gen/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/social-card-gen/SKILL.md)

---

### Research & Intelligence

#### 🔬 Last 30 Days Research
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.

**Use when:** "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"

→ [last30days/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/last30days/SKILL.md)

---

#### 🔎 Reddit Insights
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.

**Use when:** "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"

→ [reddit-insights/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/reddit-insights/SKILL.md)

---

#### 🎬 YouTube Summarizer
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.

**Use when:** "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"

→ [youtube-summarizer/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/youtube-summarizer/SKILL.md)

---

#### 🔗 LinkedIn Profile Optimizer
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.

**Use when:** "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"

→ [linkedin-profile-optimizer/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/linkedin-profile-optimizer/SKILL.md)

---

### Conversion & Sales

#### 📄 Homepage Audit
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

**Use when:** "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

→ [homepage-audit/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/homepage-audit/SKILL.md)

---

#### 📧 Cold Outreach Sequence
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

**Use when:** "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

→ [cold-outreach-sequence/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/cold-outreach-sequence/SKILL.md)

---

#### 📊 Case Study Builder
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

**Use when:** "Write a case study", "Document results", "Client success story", "Build social proof"

→ [case-study-builder/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/case-study-builder/SKILL.md)

---

#### ⭐ Testimonial Collector
Systematically gather and format client testimonials for social proof.

**Use when:** "Get testimonials", "Social proof", "Client quotes", "Build credibility"

→ [testimonial-collector/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/testimonial-collector/SKILL.md)

---

### Productivity & Operations

#### 📅 Plan My Day
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.

**Use when:** "Plan my day", "Time block today", "What should I work on?", "Daily schedule"

→ [plan-my-day/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/plan-my-day/SKILL.md)

---

#### 📧 Newsletter Creation & Curation
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.

**Use when:** "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"

→ [newsletter-creation-curation/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/newsletter-creation-curation/SKILL.md)

---

#### 🚀 Go Mode
Deep work execution mode. When you have a clear task and need to execute without distraction.

**Use when:** "Go mode", "Execute this", "Let's build", "Ship it"

→ [go-mode/SKILL.md](https://github.com/BrianRWagner/ai-marketing-skills/blob/HEAD/go-mode/SKILL.md)

---

## Installation

### Quick Install (any platform)

```bash
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh
```

Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.

**Flags:**
```bash
bash scripts/install.sh --all              # install to every detected platform
bash scripts/install.sh --platform=cursor  # specific platform only
bash scripts/install.sh --include-pro      # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run          # preview without writing files
```

### Platform Support

| Platform | Install Location | File Used | Notes |
|----------|-----------------|-----------|-------|
| **Claude Code** | `~/.claude/skills/` | `SKILL.md` | Full detail, all phases |
| **OpenClaw** | `~/.openclaw/skills/` | `SKILL-OC.md` ¹ | Token-efficient edition |
| **Cursor** | `.cursor/rules/` (project) | `SKILL.md` → `.mdc` | Converted with rule frontmatter |
| **Windsurf** | `.windsurf/rules/` (project) | `SKILL.md` → `.md` | Converted with rule frontmatter |
| **Generic** | `./ai-marketing-skills/` | `SKILL.md` | Plain copy, any tool |

> ¹ **Dual-file system:** Each skill ships two versions — `SKILL.md` (Claude Code, verbose, all phases) and `SKILL-OC.md` (OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. If `SKILL-OC.md` isn't present yet for a skill, it falls back to `SKILL.md`.

### List Available Skills

```bash
bash scripts/list-skills.sh
```

### Convert to Platform Format

```bash
bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all   # convert for all platforms into ./converted/
```

---

## Compatibility

| Platform | Status | Notes |
|----------|--------|-------|
| **Claude Code** | ✅ Native | Primary target |
| **OpenClaw** | ✅ Compatible | Works as-is, [optimized version available](https://github.com/BrianRWagner/ai-marketing-openclaw-skills) |
| **GitHub Copilot** | ✅ Compatible | Via .github/skills |
| **Cursor** | ✅ Compatible | Via rules/context |
| **ChatGPT** | ⚠️ Manual | Paste SKILL.md content |
| **Claude.ai** | ⚠️ Manual | Paste SKILL.md content |

---

## 🔥 Premium Skills (Gumroad)

Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.

→ [Browse all on Gumroad](https://brianrwagner.gumroad.com)

| Skill | Price | Link |
|-------|-------|------|
| AI Marketing Bundle (all 7) | $49 | [Buy →](https://brianrwagner.gumroad.com/l/brw-cc-marketing-bundle) |
| AI Discoverability Audit v2 | $19 | [Buy →](https://brianrwagner.gumroad.com/l/ai-discoverability-audit) |
| Founder Intelligence | $15 | [Buy →](https://brianrwagner.gumroad.com/l/brw-founder-intelligence) |
| Competitor Intel Brief | $12 | [Buy →](https://brianrwagner.gumroad.com/l/brw-competitor-intel-brief) |
| Morning Brief System | $14 | [Buy →](https://brianrwagner.gumroad.com/l/brw-morning-brief-system) |
| Brand Voice Extractor | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brand-voice-extractor) |
| AI Employee Onboarding | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brw-ai-employee-onboarding) |
| Brand Positioning Audit | $9 | [Buy →](https://brianrwagner.gumroad.com/l/brw-brand-positioning-audit) |
## About

Created by **Brian Wagner** — AI Marketing Architect

15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.

- 🌐 [brianrwagner.com](https://brianrwagner.com)
- 🐦 [@BrianRWagner](https://twitter.com/BrianRWagner)
- 💼 [LinkedIn](https://linkedin.com/in/brianrwagner)

---

## Contributing

Found an issue? Have an improvement?

1. Fork the repo
2. Make your changes
3. Submit a PR

All contributions welcome. Let's make these skills better together.

---

## License

MIT — Use freely. Attribution appreciated.

---

*Marketing frameworks that Claude Code actually executes.* 🔱

AI Marketing Skills for Claude Code

Marketing frameworks that Claude Code actually executes.

Not guides. Not courses. Skills — packaged expertise your AI coding agent loads and follows.

March 2026 — v3.1: All 19 free skills now support quick|standard|deep execution modes. Get fast answers or deep audits from the same skill — no extra prompting. See what changed →

What Are Agent Skills?

Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.

Traditional content: You read it → You apply it → You forget half of it.

Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.

Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.

Quick Install (Claude Code)

# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git

# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/

That's it. Claude Code will now automatically use these skills when you mention related topics.

Available Skills

Strategy & Positioning

🎯 Positioning Basics

Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

Use when: "Help me with positioning", "Who is this for?", "What makes us different?"

→ positioning-basics/SKILL.md

🔍 AI Discoverability Audit

Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

→ ai-discoverability-audit/SKILL.md

📚 Marketing Principles

Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

→ marketing-principles/SKILL.md

Content & Authority

💼 LinkedIn Authority Builder

Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

→ linkedin-authority-builder/SKILL.md

💡 Content Idea Generator

Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

→ content-idea-generator/SKILL.md

🎙️ Voice Extractor

Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →

🧹 De-AI-ify

Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.

Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"

→ de-ai-ify/SKILL.md

📱 Social Card Generator

Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

→ social-card-gen/SKILL.md

Research & Intelligence

🔬 Last 30 Days Research

Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.

Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"

→ last30days/SKILL.md

🔎 Reddit Insights

Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.

Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"

→ reddit-insights/SKILL.md

🎬 YouTube Summarizer

Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.

Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"

→ youtube-summarizer/SKILL.md

🔗 LinkedIn Profile Optimizer

Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.

Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"

→ linkedin-profile-optimizer/SKILL.md

Conversion & Sales

📄 Homepage Audit

Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

→ homepage-audit/SKILL.md

📧 Cold Outreach Sequence

Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

→ cold-outreach-sequence/SKILL.md

📊 Case Study Builder

Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

Use when: "Write a case study", "Document results", "Client success story", "Build social proof"

→ case-study-builder/SKILL.md

⭐ Testimonial Collector

Systematically gather and format client testimonials for social proof.

Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"

→ testimonial-collector/SKILL.md

Productivity & Operations

📅 Plan My Day

Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.

Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"

→ plan-my-day/SKILL.md

📧 Newsletter Creation & Curation

Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.

Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"

→ newsletter-creation-curation/SKILL.md

🚀 Go Mode

Deep work execution mode. When you have a clear task and need to execute without distraction.

Use when: "Go mode", "Execute this", "Let's build", "Ship it"

→ go-mode/SKILL.md

Installation

Quick Install (any platform)

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.

Flags:

bash scripts/install.sh --all              # install to every detected platform
bash scripts/install.sh --platform=cursor  # specific platform only
bash scripts/install.sh --include-pro      # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run          # preview without writing files

Platform Support

Platform	Install Location	File Used	Notes
Claude Code	`~/.claude/skills/`	`SKILL.md`	Full detail, all phases
OpenClaw	`~/.openclaw/skills/`	`SKILL-OC.md` ¹	Token-efficient edition
Cursor	`.cursor/rules/` (project)	`SKILL.md` → `.mdc`	Converted with rule frontmatter
Windsurf	`.windsurf/rules/` (project)	`SKILL.md` → `.md`	Converted with rule frontmatter
Generic	`./ai-marketing-skills/`	`SKILL.md`	Plain copy, any tool

¹ Dual-file system: Each skill ships two versions — SKILL.md (Claude Code, verbose, all phases) and SKILL-OC.md (OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. If SKILL-OC.md isn't present yet for a skill, it falls back to SKILL.md.

List Available Skills

bash scripts/list-skills.sh

Convert to Platform Format

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all   # convert for all platforms into ./converted/

Compatibility

Platform	Status	Notes
Claude Code	✅ Native	Primary target
OpenClaw	✅ Compatible	Works as-is, optimized version available
GitHub Copilot	✅ Compatible	Via .github/skills
Cursor	✅ Compatible	Via rules/context
ChatGPT	⚠️ Manual	Paste SKILL.md content
Claude.ai	⚠️ Manual	Paste SKILL.md content

🔥 Premium Skills (Gumroad)

Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.

→ Browse all on Gumroad

Skill	Price	Link
AI Marketing Bundle (all 7)	$49	Buy →
AI Discoverability Audit v2	$19	Buy →
Founder Intelligence	$15	Buy →
Competitor Intel Brief	$12	Buy →
Morning Brief System	$14	Buy →
Brand Voice Extractor	$9	Buy →
AI Employee Onboarding	$9	Buy →
Brand Positioning Audit	$9	Buy →

About

Created by Brian Wagner — AI Marketing Architect

15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.

Contributing

Found an issue? Have an improvement?

Fork the repo
Make your changes
Submit a PR

All contributions welcome. Let's make these skills better together.

License

MIT — Use freely. Attribution appreciated.

Marketing frameworks that Claude Code actually executes. 🔱